In its newest consumer-trends report, Alibaba Group’s Taobao Marketplace found that Chinese consumers are paying up to rid themselves of tedious, time-consuming tasks.
According to the report, consumers last year have spent RMB16 billion ($2.31 billion) on products that cater to the lazy, a 70% increase over the previous year. And the biggest portion of that growth was fueled by young shoppers born after 1995, a demographic that is a key source of growth for China’s consumption-driven economy today.
They are spending more on optional lifestyle goods than necessities, Taobao reported. Some top-trending products on the site include one-swipe eyeshadow palettes, a fuss-free instant hot pot, gamer chairs and smart home appliances, such as automated cooking machines and robotic window-cleaners.
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By Christina Chou